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Designers
we have recruited，such as kenny wong, pucky, and Kasing Lung, and launched many fan-favorites.
Pop culture
Integrate various concepts including art, design, fashion, painting, and sculpture, into art toy pieces.
BRAND LICENSING
Many IPs（intellectual properties） of POP MART are conducting co-branded cooperation with famous brands of all sectors to jointly create top-selling products that are well-received by young consumers.
Pop culture exhibitions
POP MART envisions that they can spark the imagination of the Chinese designer toy industry to light the fire of creativity in mainland enthusiasts by initiating international brands into the market mix.
INTRODUCTION
Beijing POP MART, founded in 2010, is a leading cultural and entertainment company in China. Over the past decade, POP MART has built an integrated platform covering the whole industry chain of pop toys. And the company now focuses on attracting global artists, operating IPs, appealing to consumers, promoting pop toy culture, as well as incubating and investing innovative business.
Aiming to provide a channel for more young people who are fond of pop toys and build connections with our vision “To Light up Passion and Bring Joy”, POP MART has successfully held six editions of POP TOY SHOW in Beijing and Shanghai, bridging the gap in the domestic pop toy industry.
COOPERATION
